ROLES:
Art Director / Videographer
Lakanto is a food company that offers sugar-free, monkfruit-sweetened alternatives to some of your favorite mixes and treats.
A SWEETENER FOR ALL SEASONS
Holidays for Lakanto are a major opportunity, and they have a history of greenlighting bigger creative visions to herald in their seasonal deals. And with my work on Beans & Brews' organic social showing I was up to the challenge, Epic Marketing asked me to Art Direct Lakanto's Halloween and Christmas campaigns.
CHOCTOBER
Many of Lakanto's ready-to-eat products are sugar-free chocolates. And with Halloween right around the corner, we all knew we had to go big. Under my direction, we shot three videos on three different sets where we had classic Halloween monsters eating candy and making fall recipes. And guess which of the monster roles were played by me? (Spoiler alert, all three!)
"A SUGAR-FREE TWIST ON A CLASSIC" CAMPAIGN
In 2022, Lakanto's team ran a holiday campaign using Rankin-Bass-style models and sets. After reviewing this, inspiration struck me. What if we bring recipes featured in other classic movies to life using Lakanto's products?
They approved, and I began storyboarding, shopping, and preparing for the shoot. This meant a whole lot of time in the kitchen, and even more time cutting out and hanging up paper snowflakes.
Not only did I maintain the Art Director role, I was also responsible for lighting, filming, and editing this series of posts. Lakanto was asking for a higher level of production on these, and I rose to the challenge.
They approved, and I began storyboarding, shopping, and preparing for the shoot. This meant a whole lot of time in the kitchen, and even more time cutting out and hanging up paper snowflakes.
Not only did I maintain the Art Director role, I was also responsible for lighting, filming, and editing this series of posts. Lakanto was asking for a higher level of production on these, and I rose to the challenge.
