ROLES:
Art Director / Videographer
A SWEETENER FOR ALL SEASONS
Holidays for Lakanto are a major opportunity, with sweet treats being an integral part of them and all. This being the case, Lakanto has a history of greenlighting bigger creative visions to herald in their seasonal deals. And with my work on Beans & Brews' organic social showing I was up to the challenge, I was brought on to Art Direct Lakanto's Halloween and Christmas campaigns. I had a hand in playing all the Halloween and Christmas characters as well (Get it?).
We delivered several eye-popping TikToks and Instagram posts that saw a 49% increase in sales through organic social.
