ROLES:
Art Director / Designer
CARAMEL TREATS AND SATIN SHEETS
Lakanto, the monk fruit king of sugar-free sweeteners, released a new caramel extract drop in 2024. Lakanto approached us to handle the product launch campaign. We wanted to dive into this campaign by bringing the rich, buttery taste alive on a rich, buttery set.
Time to bust out the satin sheets, the red headed model,
And the results of this three-month long campaign were absolutely delicious! Overall sales increased by 60% compared to the previous period, Meta and Google channels saw sales growth of over 100%, and the new Allulose option became Lakanto's best seller.
