ROLES:
Art Director / Designer
A SWEET ESCAPE
Lakanto, known for their sugar-free monk fruit sweeteners, came to us for the launch of their new Simple Syrups. Because of my work on the Allulose launch, I was brought on as Art Director. I successfully pitched my "Sweet Escape" campaign idea, and jumped right in to preparing for the photoshoot. We created several paradisiacal images of each flavor, then I built out all the social ads, emails, and Amazon and web content we'd need to flesh out the campaign.
Our campaign showed that with Lakanto, you can escape to your sweet happy place and enjoy your favorite drinks, without all the guilt that comes with sugar. Since the launch, Simple Syrups have remained as one of their key, featured products.
