ROLES:
Art Director / Designer
Lakanto is a food company that offers sugar-free, monkfruit-sweetened alternatives to some of your favorite mixes and treats.
A SWEET ESCAPE
In 2025, Lakanto released their new Simple Syrups in a variety of flavors. Lakanto approached us at Epic Marketing for big ideas for their launch campaign. Because of my work on the Allulose launch, I was brought on as Art Director for the syrups. My big idea? With Lakanto, you can escape to your happy place with your favorite sweet drinks, but without the guilt of all that sugar!
PHOTOSHOOT
It was time to bring my idea from the moodboard to life. I was responsible for the planning and preparation: shopping, drink-making, set design. Then working with our in-house photographer, I directed the shooting of the six different flavors. Afterwards, I did all the editing to bring the dream-like colors into the sets.
SOCIAL ADS
Next up, I began building out the ads for each flavor to be posted on Lakanto's social platforms.
EMAILS
Lakanto wanted to send out emails to their loyal customers in the lead up to the Simple Syrups release. Using the photos we took, I built out all the assets, then created the emails themselves.
WEB
The last step before the product's launch was to build out all the web assets! I completed designs for Lakanto's homepage, as well as assets for each flavors' product page.
