ROLES:
Art Director / Designer
Lakanto is a food company that offers sugar-free, monkfruit-sweetened alternatives to some of your favorite mixes and treats.
SOMETHING WORTH CELEBRATING
All of Lakanto's products before 2023 were Erythritol-based. Lakanto first approached Epic Marketing looking for big ideas for the launch of their new Allulose sweeteners, offering their customers a new, sweet option.
I was brought onto the project as Art Director, and Lakanto agreed with our team's thought process: there ain't no party like a product launch party!
I was brought onto the project as Art Director, and Lakanto agreed with our team's thought process: there ain't no party like a product launch party!
PHOTOSHOOT
I quickly began moodboarding, creating a shotlist, and working with our Account Executives to ensure we had everything we needed for the photoshoot. On set, I worked with our in-house photographer set designing, assisting in framing the shots, and ensuring that we got every shot we needed!
SOCIAL ADS
After some post production, I started building out the social assets Lakanto would need for their various platforms. The plan we laid out had the posting scheduled in 3 phases: teaser, launch, and post-launch.
EMAILS
An Allulose variant of Lakanto's sweeteners is a huge deal, and Lakanto wanted to make sure their customers didn't miss it. I built out all the assets Lakanto needed to create their teaser and launch emails.
WEB
Lakanto's site is on Shopify. After preparing all the web assets, I built out the Allulose home and landing pages.
