ROLES:
Art Director / Designer
SOMETHING WORTH CELEBRATING
Lakanto is a brand of natural, sugar-free sweeteners that uses monk fruit and erythritol to get the great taste that sugar provides without all of the guilt. In 2023, we were brought on to help launch their newest option: an allulose sweetener.
Lakanto wanted big ideas for this campaign, and we replied, "There ain't no party like a product launch party!" We prepared for the photoshoot with a detailed shotlist, provided Lakanto with a plethora of stunning images, and used those images to build out all the digital assets they'd need to spread the word of their Allulose Party: social ads, emails, web.
And the results of this three-month long campaign were absolutely delicious! Overall sales increased by 60% compared to the previous period, Meta and Google channels saw sales growth of over 100%, and the new Allulose option became Lakanto's best seller.
