ROLES:
Art Director / Designer
YOU NEED THE NEXT CLUE?
On August 11, 2024, I released my new single "Guess Who" on all music platforms. The song itself is a riddle, and the listener must use the lyrics to solve it. I didn't want this to be just a simple rap song. This was going to be an event.
In the lead up to the release, I created Reels that announced the song, a new merch store, and challenge to solve the riddle for a FREE T-Shirt. I worked with an illustrator to create the merchandise and I art directed a photoshoot with models showing off the product.
I received multiple guess submissions for the challenge. I made multiple sales of the Guess Who Collection. And while the merch store has since been shut down, I still have people begging for hints for the answer to "Guess Who." Can you solve the riddle?
