ROLES:
Designer
FIGHT HUNGER
The RipLine Foundation is a charity organization that hosts events where athletes can participate in challenges and donate to provide food for children in need at the same time. $1 donated equals 10 meals.
RipLine came to us to get them started with both a landing page, as well as a customized donations page on the platform OneCause. Afterwards, we jumped onto a full site build for them. I was responsible for the design of all pages and brand assets.
ONE MISSION TO KICK HUNGER'S BUTT
RipLine wanted a good mix of in-your-face-ness that athletes know and love and imagery of playful children to remind everyone what they're fighting for.
They had their logo, but had not quite landed on a style guide yet. Using the verbiage they were sending us, as well as some reference images, we provided them with a strong color palette and brand guide that will fuel athletes to change the world.
ANTICIPATION FOR PARTICIPATION
The OneCause platform is a great way for non-profits to organize events, build campaigns, and manage multiple donors' pages to support the cause. I led our team in customizing RipLine's pages to match the styling we were setting up for their full website.
THE FRUIT OF YOUR LABOR
Within the OneCause platform, you can have milestone badges to reward donors for progressing in the events and their individual campaigns. I designed and built out all the different badges, making sure that each step of the milestone felt more and more exciting to unlock!
