ROLES:
Designer
FLEXING ON 'EM AT HOME AND AT THE GYM
VASA Fitness came to us at the start of 2024 for a new campaign to show how VASA and their premium amenities changed people's lives. With that, the "Live Better" campaign was born: Photoshoots showing VASA goers doing specific workouts in the gym then doing those similar motions in their everyday life, interviews with members sharing their emotional stories, and a whole lot of digital ads, billboards, and emails!
The "Live Better" slogan continues to this day, with several of our Live Better billboards being used in conjunction with our other general billboards.
